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Ftc Vs. Procter and Gamble Co.
Cites for this judgment
- US Supreme Court
- Apr 11, 1967
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FTC v. ProcterSearch
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Gamble Co. - 386 U.S. 568 (1967) U.S. Supreme Court FTC v. ProcterSearch
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Gamble Co., 386 U.S. 568 (1967) Federal Trade Commission v. ProcterSearch
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and necessarily requires a prediction of the merger's impact on competition, present and future. See Brown Shoe Co. v. UnitedSearch
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United States v. PhiladelphiaSearch
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Bank, 374 U. S. 321 . The section can deal only with probabilities, not with certainties. Brown She Co. v. UnitedSearch
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United States v. Penn-OlinSearch
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may also result in economics, but it struck the balance in favor of protecting competition. See Brown Shoe Co. v. UnitedSearch
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F.2d 74, 82. And in the somewhat similar situation presented to the Seventh Circuit in Ekco Products Co. v. F.TSearch
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Brown Shoe Co. v. UnitedSearch
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Cf. United States v. Penn-OlinSearch
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problem we face is vastly different from those which concerned the Court in Brown Shoe, supra, and United States v. PhiladelphiaSearch
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circumstances may call for fundamentally different tests of substantial anticompetitive effect. Compare United States v. PhiladelphiaSearch
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FTC v. ConsolidatedSearch
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Commission was following the path taken by this Court in judging more conventional merger cases, e.g., United States v. PhiladelphiaSearch
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position, but adverse effects on competitors must be distinguished from adverse effects on competition. Brown Shoe Co, v. UnitedSearch
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United States v. Von'sSearch
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be sustained on this record, where no alternative formulation of market operation was attempted. See United States v. PhiladelphiaSearch
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firms. Although there are those who attach a talismanic significance to small firm competition, see United States v. Von'sSearch
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It has been argued that the mergers before this Court in United States v. AluminumSearch
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Co. of America, 377 U. S. 271 , and United States v. ContinentalSearch
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Cf. FTC v. ConsolidatedSearch
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I intimate no view on whether economics would be a defense in a situation such as that presented in Ekco Products Co. v. F.TSearch
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U.S. Supreme Court FTC v. ProcterSearch
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Federal Trade Commission v. ProcterSearch
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Brown She Co. v. UnitedSearch
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Ekco Products Co. v. F.TSearch
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Brown Shoe Co. v. UnitedSearch
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and United States v. PhiladelphiaSearch
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Compare United States v. PhiladelphiaSearch
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FTC v. ConsolidatedSearch
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See United States v. PhiladelphiaSearch
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United States v. AluminumSearch
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and United States v. ContinentalSearch
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