Fanciful Marks - Definition - Law Dictionary Home Dictionary Definition fanciful-marks
Definition :
fanciful marks
Comprise terms that have been invented for the sole purpose of functioning as a trademark or service mark. Such marks comprise words that are either unknown in the language (e.g., "Pepsi", "Kodak", "Exxon") or are completely out of common usage (e.g., "Flivver").
Source: U.S. Patent and Trademark Office
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